Event Production, Paid Media & Campaign Strategy
Services
VibeHouse
Client
Year
2026
North Vancouver had never seen anything like it. VRN Creative came on as the campaign and paid media lead for the BC Beauty & Wellness Expo, a first-of-its-kind curated wellness event produced by VibeHouse at The Pipe Shop in the Shipyards District. Our mandate was to fill the room. We filled it with 487 guests.
BC Beauty + Wellness Expo
The Pipe Shop is not a generic event venue. It's a landmark heritage building on the North Vancouver waterfront, steps from Lonsdale Quay, with the kind of industrial bones that make whatever you put inside feel considered. What Amal Jarmakani built inside it was not a trade show. It was a full-day immersive wellness experience running 11 AM to 7:30 PM, with 40+ of BC's most curated beauty, health, and lifestyle brands under one roof for a single day only.
The event floor brought together medical skincare clinics Nuevo Skin Lab, La Peau Skin Lab, Clear Complexions Co, and The SkinGirls alongside wellness practitioners Andrea Klas Fitness, Modo Yoga, Kahlena Movement Studio, Hälsa Spa, and UROSPOT. Health brands including Elumind Centres for Brain Excellence, Living Alchemy, Molecular You, doTERRA, and Blyssminds Health anchored the nutrition and recovery floor. Presenting sponsors included Hollyburn Eye Clinic, Smiles Orthodontics, and La Peau Skin Lab.
A live main stage hosted breathwork with The Art of Living, expert sessions on ADHD, brain health, and hormonal wellness, a curated fashion show, and a live DJ across the full eight and a half hours. The giveaway program carried serious weight: a one-night stay at the Fairmont Chateau Whistler, $1,000 off orthodontic treatment from Smiles Orthodontics, a $500 glam transformation through MK Makeup, and a stay at Pemberton Valley Lodge, among others. Winners announced live on the floor.
On the campaign side, VRN Creative built and ran the full Facebook paid media strategy. Lookalike audiences from existing customer data reached high-intent wellness consumers across the North Shore and Greater Vancouver. Retargeting sequences pulled warm audiences back into the funnel with creative matched to where they dropped off. The campaign scaled in phases as capacity approached. 487 guests attended. The room was full.
All Projects