E-Commerce Website, Brand positioning & Value Proposition. Ongoing Marketing Support.
Services
Solo Cru Wines
Client
Year
2024
When we teamed up with Solo Cru, we weren’t just building a platform—we were crafting a coveted lifestyle.
A premium wine club specializing in curated Italian vintages, Solo Cru needed to transcend the exclusive email list and embody the full, unshakable elegance of the Dolce Vita. We stepped in to govern the realm of extraordinary aesthetics, transforming their brand into an immersive, influential entity.
Solo Cru Wines
We started by architecting a vision that connected the audience to the Italian terroir, beginning with a stunning E-commerce Platform development. This digital cellar is beautiful and frictionless, serving as a curated destination where every pixel speaks to the quality of the wines. Next, we launched a high-impact Marketing Campaign, crafting a narrative that moved, inspired, and converted, ensuring every digital touchpoint hit the right note of prestige and exclusivity.
Finally, we refused to settle for the ordinary by designing high-touch Experiential Marketing Activations, including The Solo Cru Paired dinner at Abrielle and the "Sips & Serenades" concert series at Dymon Wine Cellars, where every vintage was paired to an Aria (opera performance). Now, Solo Cru Wine Emotions is not just selling wine; they are selling a curated lifestyle.
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