Branding, Web, Digital Marketing, Store Launch Promotion
Ares Fashion, the stylish heartbeat of Italian-made everyday fashion, welcomed VRN Creative on a whirlwind journey of branding, e-commerce platform development, store launch, and the exciting expansion into Ares Kids (September 2023).
From the outset, VRN embraced the adventurous spirit of Ares, using our knack for guerrilla marketing to spread the word. Locals received playful "enforcement officer" tickets, each one cleverly crafted to shock and amuse, inviting them to "pay up" their fines at Ares Fashion's grand opening.
But our role didn't stop at the unique launch. We created an aesthetically pleasing e-commerce platform that personifies Ares’ identity, reflecting its Italian roots and everyday fashion ethos. The website is as functional as it is visually stunning, ensuring a seamless and enjoyable shopping experience for the customers.
The branding we crafted for Ares is distinctly feminine, embracing a clean aesthetic bathed in playful shades of pink. It speaks to the brand's commitment to everyday style, capturing the essence of the modern woman who values elegance and comfort in her everyday wear.
Now, as we embark on the Ares Kids venture, we look forward to bringing the same level of creativity, style, and fun that has defined our journey with Ares Fashion. VRN Creative and Ares - together, we're redefining the everyday fashion experience.
Introducing Ares Kids, the joyful hub of children's fashion for ages 0-12. With VRN Creative's help, the brand blends style, comfort, and sustainability with garments crafted from organic cotton. Ares Kids' branding bursts with playful children's illustrations, inviting kids into a world of fashion that speaks their language. The palette of yellow, blue, green, and pink radiates positivity, ensuring Ares Kids embodies the spirit of joyous childhood itself.
Italian-Made, Everyday Fashion.