Website Development. Positioning & Copyediting.
CLH NPL SB
Meet CLH NPL SB - a powerhouse in real estate development and corporate distressed credit, carving its niche in the bustling metropolis of Milan. VRN Creative was given the helm to craft a brand as striking as the business itself.
CLH NPL SB
We were faced with the challenge of demystifying a highly technical field. Our solution? Breaking down the business into bite-size, digestible snippets. Our aim was clear: to ensure anyone could understand the company's operations, transforming complex technical jargon into engaging, comprehensible content.
The branding, much like the company, is an elegant study in simplicity. The company's name is artfully paired with a deconstructed diamond, a visual nod to the premium and unique nature of CLH NPL SB. Our design ethos was to create an identity that resonates with the company’s sophisticated clientele while remaining accessible to the wider audience.
And what better way to underscore the international scope of the business than with a collage of global imagery? Each image serves as a window into the vast world that CLH NPL SB operates in, adding a cosmopolitan flair to the elegant simplicity of the branding.
At VRN Creative, we didn’t just create a brand for CLH NPL SB. We crafted a story, an elegant narrative that marries complexity with simplicity, sophistication with accessibility, and global reach with local roots.