Booth Design (Inclusive of project management, installation & dismantling.
Services
Chiara Cucina
Client
Year
2024
We were tasked with bringing the authentic warmth of Chiara Cucina to the bustling aisles of the Grocery Innovation Canada tradeshow. Our goal was simple but ambitious: stop traffic, capture data, and turn casual tasters into concrete business leads.
Grocery Innovation Canada
It started with a booth design that acted as a visual anchor in the hall—inviting, modern, and impossible to miss. But we knew that in the grocery innovation game, a pretty booth isn't enough; you need a system. We integrated a digital-first lead acquisition strategy, replacing the traditional "fishbowl of business cards" with a streamlined landing page experience. Visitors didn't just say hello; they entered a digital ecosystem that triggered immediate, automated follow-ups before they even left the trade floor.
While the tech worked in the background, our team handled the human element through expert on-site community management. We ensured that every handshake was meaningful and every sample served came with a side of brand education. The result was a seamless blend of Italian hospitality and sharp digital marketing, ensuring Chiara Cucina left the show not just with empty sample trays, but with a full database of qualified B2B prospects.
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