Event Strategy & Execution, Public Relations
Services
Italian Trade Commission (ITA)
Client
Year
2024
When Italian beauty meets Canadian industry, things get interesting. I-Beauty: Italian Cosmetics Days was all about putting Italian cosmetics in the spotlight and introducing standout brands to the Canadian market in a way that felt polished, energetic, and impossible to ignore. Hosted in both Toronto and Vancouver, the event transformed prime downtown venues into buzzing beauty hubs, drawing in buyers, distributors, retailers, media, and influencers alike.
I-Beauty Italian Cosmetics Days In Canada
Across two live stages, brands stepped into the spotlight with demonstrations, business talks, and expert-led presentations, all flowing seamlessly from late afternoon into the evening. As the formal programming wrapped, the event shifted gears into a reception-style experience, where conversations continued, connections deepened, and Italian beauty took center stage.
The result? A high-impact industry showcase that didn’t just present products, it positioned Italian cosmetics exactly where they belong: front and center in the Canadian market.
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