Nobody asked. We're telling you anyway.
Straight talk on brand strategy, marketing, and the decisions most agencies are too polite to diagnose out loud.
Most people trying to figure out how to create a brand start with the logo. Wrong order. A logo designed before anyone has answered what the business actually stands for is just a nice looking guess, and guesses are expensive to unwind once customers start associating them with the company. The real starting point is brand purpose, stated plainly. Not a mission statement full of words like "empower" and "innovative" that could belong to any company in any industry. A specific
