Nobody asked. We're telling you anyway.
Straight talk on brand strategy, marketing, and the decisions most agencies are too polite to diagnose out loud.
Hiring a creative agency is one of the few business decisions where the sales pitch and the actual work product can look almost identical and perform completely differently. Every agency's deck shows beautiful case studies. Almost none of those decks tell you whether that agency actually understood the client's business, or just produced work that photographed well. The difference only shows up months later, which is exactly why the vetting has to happen before the contract,
