Experiential marketing is advertising that a person walks through instead of scrolls past. That's the simplest accurate definition, and it explains both why it works and why it's harder to execute than a paid ad campaign. A person can ignore a banner ad in half a second. They cannot ignore a room they're physically standing in. The mechanism behind why this works is not complicated. People trust their own senses more than they trust a claim made in copy. Tell someone a produc