A brand identity in Toronto costs anywhere from a few hundred dollars for a template logo to well over $100,000 for a full agency rebrand. Most small and mid-sized businesses that do it properly land between $3,000 and $25,000 CAD, which buys strategy, a logo system, colour and type, a brand voice, and guidelines a team can actually use. That range is wide on purpose, because branding means different things to different sellers. Clutch's 2026 pricing data puts the most common