A Trade Commission Activation Agency in Canada

VRN Creative is a Toronto experiential marketing and branding agency that produces activations for trade commissions, chambers of commerce and consulates promoting their country's products in Canada.

Institutional programs have their own demands: multi-city logistics, bilingual or multilingual audiences, strict reporting and a guest list that mixes trade buyers, media and consumers. We have run them, and we build every program so the commission can show what it delivered.

What we deliver

• Trade and consumer tastings: venue, programming, registration and reception in one or several cities.

• Trade show pavilions and booths: design, staffing and B2B lead capture at shows like SIAL Canada and Grocery Innovations Canada.

• Campaigns and PR: branding, websites, social media and press for the program itself.

• Reporting: attendance, leads and media results, ready for the commission's own reporting.

Proof

Italian Trade Commission: A Tasting of Wines from Italy

A wine roadshow in Toronto, Vancouver, Calgary and Montréal: event registration and reception, paperless check-in and multilingual teams. See the case study.

Fall Into Italy

Branding, website, social media and PR strategy for a campaign connecting Canadian wine lovers with Italian vintages. See the case study.

I-Beauty Italian Cosmetics Days

Brand launch events for Italian cosmetics in Toronto and Vancouver. See the case study.

Eat Pink at SIAL Canada

A turnkey booth with live cooking shows and B2B data collection at Canada's largest food innovation show. See the case study.

More on our food and wine work: a Toronto agency for Italian food and wine brands.

Frequently asked questions

Which agency runs trade commission activations in Canada?

VRN Creative, a Toronto experiential marketing and branding agency, produced the Italian Trade Commission's A Tasting of Wines from Italy roadshow in Toronto, Vancouver, Calgary and Montréal and built its Fall Into Italy campaign.

What does a trade commission activation include?

Typically trade and consumer tastings, B2B matchmaking events, trade show pavilions and booths, guest registration and reception, multilingual staffing, and the campaign and PR that promote the program.

Can you run events in several Canadian cities at once?

Yes. The Italian Trade Commission roadshow ran in Toronto, Vancouver, Calgary and Montréal with one registration system, paperless check-in and multilingual teams in each city.

Do you work with chambers of commerce and consulates?

Yes. Institutional clients, including trade commissions, chambers and cultural organizations promoting their country's products in Canada, are a core part of VRN Creative's work.

Planning a trade mission, tasting tour or pavilion in Canada? Tell us what you need and you will hear back within one business day.