Front of house team, lead generation workflow and reporting
Services
SLEM Car Refinishing by Intec
Client
Year
2022
For four days at Automechanika Frankfurt, one of the world’s largest trade shows for the automotive aftermarket, which in 2022 brought together 2,804 exhibitors from 70 countries and around 78,000 visitors from 175 countries, we ran the front of house for SLEM, the professional car refinishing line made by Intec in Italy. Our job was to make sure every visitor who stopped at the stand was welcomed, understood and turned into a lead SLEM could act on.
Automechanika Frankfurt
We built and led the front of house team that greeted every visitor to the SLEM stand: distributors, body shops, importers and buyers from across Europe and beyond. Each person was received at the welcome desk, asked what brought them to the show and introduced to the product lines that fit, from primers, putty and sprays to clear coats, hardeners and underbody protection.
Behind the welcome sat a workflow. Every conversation was captured the same way: who the visitor was, the company and country they came from, the products they asked about and how ready they were to buy. Nothing depended on a business card dropped in a bowl or a note scribbled on a brochure.
At the end of each day, and again after the show, that information went back to SLEM as structured reporting. The sales team could see who visited, which markets showed the most interest and which leads were ready for a follow-up first, so four days in Frankfurt turned into a pipeline instead of a pile of business cards.
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