Nobody asked. We're telling you anyway.
Straight talk on brand strategy, marketing, and the decisions most agencies are too polite to diagnose out loud.
A condo launch sells a building that doesn't exist yet, which is the hardest version of the trust problem in marketing. A buyer commits a deposit based entirely on a rendering, a sales office experience, and a developer's reputation, sometimes years before a single unit is ready to move into. Every part of the marketing has to reduce the distance between that promise and something a buyer believes is real. Branding for a development starts with the project name and identity,
