Nobody asked. We're telling you anyway.
Straight talk on brand strategy, marketing, and the decisions most agencies are too polite to diagnose out loud.
The question of when to rebrand usually comes from a feeling before it comes from a business case, a sense that the current identity no longer matches what the business has become. That feeling is worth taking seriously, but it's also easy to misdiagnose. A brand refresh strategy built around vague discomfort produces a rebrand that changes the surface without fixing whatever was actually causing the discomfort, which is how businesses end up rebranding twice in three years a
