Nobody asked. We're telling you anyway.
Straight talk on brand strategy, marketing, and the decisions most agencies are too polite to diagnose out loud.
Most restaurant branding mistakes aren't visible in any single decision, they show up in the gap between decisions made at different times by different people. The logo was designed by one person, the menu by someone else, the Instagram feed managed by whoever had time that week. None of those individual choices look wrong in isolation. Together, they add up to a restaurant that feels like three slightly different businesses depending on which touchpoint a customer happens to
