Nobody asked. We're telling you anyway.
Straight talk on brand strategy, marketing, and the decisions most agencies are too polite to diagnose out loud.
A lifestyle brand sells identity as much as product, which means the agency evaluation here has to weigh something a lot of categories don't: does this agency actually understand what makes a customer want to be associated with this brand, not just buy from it. Fashion, beauty, and lifestyle categories are crowded enough that competent execution alone doesn't differentiate a brand anymore. The positioning has to be sharp enough to matter before any campaign runs. Brand strate
